What is airbrushing?
Airbrushing is a very generic term used these days, similar to the word term “All Natural” in food. You must dig a little deeper to have a clear understanding of what it is and what the benefits are. I’m extremely passionate about airbrushing and want to help exploit some of the myths and of course raise the bar of standards in the industry to my fellow artists.
First, please know that I can only speak to the tools, training and products we use. Know there are imitations out there, and I’ll explain more in detail.
We’ve been utilizing airbrush for over a decade and in this period of time I’ve seen cosmetic companies claim to have airbrush foundation in an aerosol can. I’ve seen personal at home “compressors” sold on home shopping channel and everything in between. Please, allow me to explain in great detail what airbrushing is, it’s benefits and of course why we continue to be the leader in the industry.
First, airbrushing refers not just to the “end result” but the actual tool. A true airbrush compressor is about 25 pounds in weight and is used for many artist uses. The user can control the amount of air (PSI) that comes through and will do so based upon what they need the end result to be. Please do not be fooled by Home Shopping Network or At Home Use Products. That is not a true, professional compressor. I can blow foundation on you better than those contraptions.
Second, airbrushing refers to actual foundation used. One cannot use a “traditional” over the counter foundation in an airbrush compressor. The product will not pump through the compressor! Professional foundations used for airbrushing are a liquid almost water consistency. They are costly for any artist to use, but the end result is hands down the only way to go for a client. Don’t be fooled by inexperienced artist that “base” down traditional foundation or “water” it down so that it will pump through a compressor. By doing that, one changes the inherit chemistry of the product itself, leaving the client with a less than finished end result and a foundation that will not last but a few hours.
Third, and this is one of the most frequently asked questions by our clients. Will I look cakey or feel like I have makeup on? Simply stated, no… How can something that is water based and applied with air feel heavy or look heavy. It can’t. Again based upon the principles from above.
So why all the hype??? Because it’s awesome! Nothing like it!! We love that we are able to custom blend a clients foundation on the spot. Analyzing the true undertones of the skin as well as the type and condition. That mean’s a PERFECT match- EVERY TIME!!!! Not an almost match color swatch. We are able to take airbrush foundation past the face and down the neck, chest, decollate, arms and back- basically any piece of skin showing beyond the dress. Covering, tan lines, freckles and red splotchy sun damage- imparting a “photoshopped” appearance both in person as well as on camera.
Speaking of camera- HD friendly. High Definition cameras and film point out every flaw under even the best of lighting, almost like human eyes. They are unforgiving, but with HD foundation and airbrushing, you can look like the cover of Vogue in person and in photos.
Lastly, and this is super important for events in Las Vegas. We stand behind our work so strongly, that we will Guarantee 15 hour water and transfer resistant makeup. It’s 115 degrees out- no problem. Tears of joy- no problem. Cutting up a rug on the dance floor- no problem- GUARANTEED.