Home

Hair

Easy, Breezy, Beautiful……..INCLUSIVE……CoverGirl

January 27, 2017
/ / /
12-30-nye-3

 

Last year we were lucky enough to work with international cosmetic and beauty power house COVERGIRL for their national conference and product launch event. It was one of the highlights of our year and it got me looking a bit deeper into the company and their history.

1-27-covergirl-2

 

 

Any one who knows me, can totally attest- I jump at the opportunity to dive into an online research project!!

 

Look at this “lovely”, vintage 9 hour “eye polish” ad!?

 

 

 

 

Below is a collection of some of the fun vintage adds as well as some of the exciting new brand ambassadors the company has welcomed.

 

 

Something that really stood out to me while I was reading up on COVERGIRL was its long standing practice of diversity and inclusion.  For decades they have celebrated beauty in all its shapes, shades and colors.

1-27-covergirl-3 1-27-covergirl-1

 

The brand broke ground and shook the foundation (hehe makeup pun totally intended) of the cosmetic industry in late 2016 by announcing that makeup artist James Charles would be the companies first male spokes model.

 

 

 

1-27-covergirl-4

 

Another big win for inclusion in the industry was when the company also brought on Muslim beauty blogger Nura Afia to the team.

 

Another celebration and example that extraordinary beauty is found all across the globe.

 

1-27-covergirl-5

 

1-27-coverfirl-6

 

Post a Comment

Your email address will not be published. Required fields are marked *

*